2018
Client / Competition: Tupperware x Giddy
Role: Industrial Designer / Concept Designer
Project Type: IoT lunchbox concept
Focus: Food behavior / Product interaction / Sustainability / Concept development
Intro
The Tupperware Lunchbox project explored how an everyday food container could become more intelligent, personal, and supportive of healthier eating habits.
The concept was developed around the idea of reducing food waste while helping users become more aware of what they prepare, carry, and consume during the day.
Instead of designing a lunchbox only as a storage object, we looked at it as part of a broader food routine: planning, portioning, carrying, eating, and remembering.
The project combined physical product design, user behavior, and IoT interaction to create a bento box concept that could support more mindful food habits.
The design was awarded second place in the Tupperware x Giddy competition.
My Contributions
-Developed the product concept and user scenario
-Researched food behavior, daily routines, and waste-related pain points
-Explored product interaction and IoT-enabled features
-Created form studies, sketches, and concept visualizations
-Built the storytelling and presentation structure for the competition
-Connected sustainability goals with everyday user behavior
Tupperware lunchboxes communicates with each other and create balanced menus for with the nearest users around so that you can en joy your balanced lunch with accompany.
You can choose a desired menu from the combinations list that are generated by the app.
