2020
Client / Brand: Vestel / Professional dishwasher project
Role: Industrial Designer
Project Type: Commercial dishwasher design facelift
Focus: Product refinement / Visual identity / CMF / Product segmentation
Intro
The AIO Dishwasher project focused on updating the visual identity of a professional dishwasher through a cleaner, more modern, and more refined design approach.
The challenge was to improve the product’s appearance while working within existing technical and production constraints.
Rather than redesigning the product from zero, the project required careful decisions around front panel composition, control area, proportions, material perception, and product range consistency.
The goal was to create a more sophisticated and professional look while keeping the design realistic for implementation.
The project contributed to a clearer product identity and was recognized with an iF Design Award.
My Contributions
-Supported the design facelift of the professional dishwasher
-Worked on front panel layout, proportions, and visual refinement
-Developed design details for a cleaner and more premium appearance
-Supported CMF and material perception decisions
-Contributed to product segmentation and range consistency
-Worked with production-oriented constraints during design development
