2017
Brand: Grundig
Company: Arcelik
Role: Industrial Design Intern / Product Design Contributor
Project Type: Home appliance product family
Focus: Concept development / Product family thinking / 3D modeling / Form exploration
Mentors
Nihat Duran
Dogac Can Sagirosmanoglu
Ozlem Kok
Intro
The Grundig Product Family project focused on developing appliance concepts that were functional, space-conscious, and visually consistent as part of a broader product family.
As an early-stage design contributor, I supported the team through sketching, form exploration, and 3D modeling during the concept development process.
The project helped me understand how product families are built, not only through styling, but through shared proportions, details, usability decisions, and production logic.
It was also an important learning experience in working with real brand expectations, cost limitations, and the need to balance design ambition with feasibility.
Result
-Supported early concept development and sketching
-Created form explorations and 3D model studies
-Helped develop space-saving and dual-functional product ideas
-Contributed to product family consistency discussions
-Supported visual development under brand and cost constraints
-Learned how industrial design decisions connect with production realities
